Hi, I’m Alyssa Puckett.

With an extensive background in product and business consulting,
I am an expert on customer engagement and user-first product design.

This work led me to my current role where I am responsible for product development, feature enhancements, and innovative platform design. Some of my current projects include developing CRM database management tools, improving customer communications messaging systems, and enhancing new customer enrollment features.

My Professional Journey

For over 10 years, I have been a noteworthy leader in the client relations and consumer experience. I started my career as a Social Worker, serving youth and underpriveledged populations at community-based organizations. Following my direct practice experience, I began working in fundraising and marketing for non-profits – which lead me to start my own business development and marketing consulting agency. Building my skills as a B2B/B2C marketing consultant and website designer for enterprise and small businesses, I easily transferred to the SaaS product space. My past experience working directly with clients of many different backgrounds allows me to bring a unique user-centered approach to technical requirements, storytelling, and product design.

My favorite thing about Product is not just organic problem solving and creating new features, but it’s having the ability to use technology to connect people to their own purpose, desires, and community. And, that’s what I hope to bring to your company.

My Superpowers: Empathy, Design, Communication, Project Management, Problem Solver, Team Manager, Bridge Builder.

– Work Experience –

AgilityCIS
Sept 2020 – Present

SaaS Product Owner /Business Analyst
  • Collaborate with internal/external stakeholders and VP of Client Success to develop and define product vision and roadmap.
  • Actively participate and support cross-functional team members during all stages of delivery including daily scrums, grooming, design, testing, and production handoff.
  • Assess value, develop cases, and prioritize stories, and themes to ensure work focuses on those with maximum value that are aligned with product strategy.
  • Tend to the product backlog, ensuring that epics, stories, bugs, and other development tasks are prioritized and defined effectively.
  • Conceptualize and describe user interface constructs and UX Design needed to serve clients and increase engagement across modern web browsers and mobile devices. Experience with wireframing/prototyping tools (Axure).
  • Perform internal acceptance testing on features and bug fixes before they’re released. UA Testing and document product feedback in JIRA for QA and Development teams.
  • Collaborate with Clients and team members to understand market needs and anticipate/define new product features, including the development of User Stories, Requirements, and Wireframes.
  • Possess a fundamental understanding of end-to-end customer experience integration and dependencies. Document product requirements and journey maps using JIRA and Confluence.
  • Provide backlog management, iteration planning, and elaboration of the user stories.
  • Along with Product Management, research and market analysis, the users, and the roadmap for the product.
  • Work with engineering teams in a Scrum process to get technology defined, deployed, and released for business use. Build business cases using competitive analysis, market and customer research.

Personify Corp.
Nov 2019 – Sept 2021

Product Consultant, Community
  • Serve as the “voice of the customer” in cross-functional teams with sales, marketing, and developers during product concept to launch of online communities.
  • Consultant clients on marketing and development strategies to increase platform engagement and interaction.
  • Collaborate with Director of Professional Services to develop product onboarding and training collateral.
  • Interview customers and study market trends to understand their needs and convert them to actionable user stories; prioritize user stories and requirements.
  • Selling product vision and managing relationships with external stakeholders, while developing business cases and ROI for organizational stakeholder buy-in and sales demos.
  • Evaluate market research and build a brand strategy/marketing campaigns with clients based on Google Analytics and consumer engagement. Develop user segments, design user journeys, and provide UX design and mobile accessibility evaluations.
  • Develop front-end UX Design features with custom HTML/CSS and Bootstrap, design product wireframes, oversee deliverables and goals.
  • Gathering requirements and developing user stories in JIRA for the product backlog. Project manage and create a product roadmap for individual product implementation projects.
  • Gather requirements and assist with API integrations set-up, including JSON, Salesforce REST-integrations, and more.
  • Managing cross-functional teams across 5 different product lines to determine business needs, overseeing product/sprint backlog, and managing agile product development for client portal (hosting product release notes, product feedback, QA discussions, and product feature requests).

One2One Consulting
Jan 2016 – Dec 2019

Founder, Business Development & Marketing Consultant
  • Provided competitive analysis, strategic, and tactical information to help better implement products, programs, and services.
  • Define KPIs and measurable goals for ROI optimization by advising on strategic program objectives and outcomes
  • Provide UX/UI design, concept-to-launch website design, go-to-market strategy
  • Consumer engagement expertise.
  • Develop fundraising techniques by identifying service gaps and providing organizational structure and business process support.
  • Increased online conversion, revenue, and membership by using analytics to test and improve online presence, tracking sales, and enhance donor/customer management (CRM).

Manos de Cristo
June 2016 – Nov 2019

Development Manager, Fundraising
  • Assist with budget development and analysis of $1.5M fundraising budget, create monthly financial reports & perform financial reconciliation, analyze donor data, and maintain CRM database. Track fundraising event payables and receivables, operation & fund budget preparation, monitoring revenue and ongoing vendor contracts.
  • Program manager for recurring monthly giving program. Responsible for membership retention and acquisition by conducting donor research and creating digital/email marketing campaigns. Create digital marketing materials and content for email and social media fundraising campaigns, program design, signage, and direct mail appeals.
  • Project management and supervision of staff and volunteers for fundraising events and projects/campaigns raising over $500K in revenue, using Agile collaboration tools (Asana) and business process workflows. Oversee various event committees and all aspects of event production, including management and delegation of tasks and timelines.
View My Resume

– Education –

Master’s Degree
Public Administration
The University of Texas at Arlington, 2019

Bachelor’s Degree
Social Work
Texas State University, 2013

To book a table, call us (123) 444–5678 or use the form below.

Rockfield

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Open Hours

Mon: closed
Tue – Sun: 11:30 am – 10:00 pm

Location

1 Example Street,
Anytown, NY 10100

Reservation

(555) 555 1234
mail@example.com